5 min read · June 22, 2023

Choosing the Right Broker Sponsorship: A Guide for Real Estate Agents

how to choose the right broker sponsorship

In today’s real estate market, a paradigm shift is occurring. Many agents are no longer content with the status quo of traditional brokerage sponsorships.

Instead, they seek to build their own brands and keep more of their commissions. They desire less structure in favor of increased independence.

Do you want to break free from the traditional broker-agent relationship? Finding the right broker sponsorship is critical to shaping your real estate career.

This article will help guide you toward a fulfilling, flexible, and financially rewarding career in real estate.

Leaving the Traditional Brokerage Model Behind

Traditional real estate brokerage models come with several drawbacks. These can inhibit the growth and potential of ambitious agents.

High Commission Splits

In traditional brokerages, hefty commission splits are a common pain point. Brokerages often take a significant chunk of each agent’s commission, leaving you with a smaller part of the profits.

The commission structures can sometimes be as high as 50% or more. This means you’re sharing half of your earnings with the brokerage. This is demotivating when you put in immense work to close each deal.

Standardized Branding

Traditional brokerages often have stringent branding rules that agents must adhere to. They generally promote their own brand and restrict agents from marketing themselves independently.

For agents with an entrepreneurial spirit, this can be stifling. You might have innovative marketing ideas or a unique personal brand you wish to promote. But the traditional model will limit your creative freedom.

Limited Freedom and Control

Another major disadvantage of traditional brokerages is the lack of autonomy they offer to their agents. Brokerages typically have rigid structures and guidelines. This leaves little room for agents to navigate their own paths.

Training and Support

Many traditional brokerages offer training and support. Yet, they are often generic and not tailored to an individual agent’s needs. This can result in agents receiving training that doesn’t fit their unique style or goals.

Additionally, brokerages often charge their agents for training. Sometimes they include them in their training split. This will reduce your earnings even further.

High Desk Fees and Hidden Costs

Traditional brokerages often charge desk fees, technology fees, and other miscellaneous costs. These expenses can add up significantly over time. They are usually deducted from an agent’s earnings and can often come as hidden expenses, catching agents off guard.

These factors appeal to those who want more control over their career, income, and personal brand.

New Broker Sponsorship Options

The answer to these problems is finding the right broker sponsorship

Broker sponsorship platforms are an improved alternative to traditional real estate businesses. They aim to help agents create and grow their brand while providing a strong support system.

A growing trend in real estate is White Label Sponsorship and Brokerage as a Service (BAAS). This approach allows agents to start their own businesses in the real estate industry. You can build a team under your brand name and use the platform’s powerful services and support.

Benefits of the Right Broker Sponsorship

The move towards broker sponsorship in the real estate industry results from the many benefits it offers. A good broker sponsorship plan gives you the same benefits as a traditional real estate business but without the downsides.

Higher Commission Retention

Traditional brokerages take a significant part of the commission. Sponsorship platforms often offer higher commission splits. Some even offer 100% commission plans. 

Flexibility and Autonomy

Sponsorships provide you the freedom to operate your business as you see fit. Strict corporate policies do not bind you. Instead, you can make decisions that best serve your and your clients’ interests.

This flexibility allows for creative marketing, individual client approaches, and unique sales strategies.

Personal Branding

One of the most significant benefits of broker sponsorship is the opportunity to develop and promote your own brand. This is particularly beneficial for agents with an entrepreneurial mindset.

Sponsorships allow you to market and grow your brand, leading to better recognition, trust, and business growth.

Support and Resources

Broker sponsorships provide access to resources, tools, and support to grow your business. This might include technological tools, legal support, and administrative services.

Some sponsorships offer Brokerage as a Service (BAAS). Using BAAS, agents can leverage robust back-end processes and support.


Sponsorship platforms usually don’t have hidden fees or extra costs like desk or technology fees. These are common in traditional brokerages. This transparency in costs makes managing your business finances easier and more predictable.

Scaling Opportunities

Broker sponsorships often provide the necessary tools and environment for business growth.

With white-label services, for instance, you can build a team under your own brand. This can be an efficient way to scale your business while retaining control and a larger share of the profits.

Training and Development

Sponsorships often offer training opportunities and continued professional development. This will keep you updated with industry changes. Unlike traditional brokerages, training is often tailored to your unique business needs and goals.

Boosting Your Real Estate Career With the Perfect Sponsorship

Choosing the right broker sponsorship is not just about money. Yes, keeping all of your commission is a big plus. But the real benefit is the freedom and flexibility to run your business your way and make your own decisions.

The perfect broker sponsorship will let you be your own boss. At the same time, it gives you the help you need, like legal protection, access to technology, and training opportunities. This means you can focus on what you do best: connecting with clients, selling houses, and growing your business.

Select a Sponsorship Plan to Meet Your Needs

If you are ready to leave traditional real estate behind, the first step is to find the right broker sponsorship. It can help you turn your vision into reality and give you the support you need to make it happen.

Pinnacle Realty Advisor’s sponsorship programs grant you resources designed to increase lead generation. You can also enhance your efficiency, facilitating successful transactions. Best of all, you keep 100% of your commission.

Our management brokers and dedicated agent success team will guide you through the process. If you want to learn more about joining Pinnacle, contact us today.