4 min read · June 13, 2023

The Evolution of Broker Sponsorship: How It’s Changing the Real Estate Landscape

evolution of broker sponsorship

As long as you meet the initial requirements, you can often secure a real estate license in six months or less. Does that mean that you can immediately launch your own real estate group and be your own boss?

Not exactly. Each state has unique requirements for new real estate agents that involve working under a brokerage for a certain number of years. Only when you meet those requirements can you qualify as a broker and work 100% independently.

What if we told you that thanks to the evolution of broker sponsorship, you can satisfy those requirements without being beholden to a traditional brokerage?

Read on to discover how white label broker sponsorships are changing the game for new agents. 

How Traditional Brokerages Work

If you haven’t yet begun the journey of getting your real estate license, you may not know much about the typical agent-broker relationship. As we mentioned earlier, all states have their own requirements for how long agents must work under a broker. No state, however, will let you get started on your own right away.

Traditionally, agents have worked under a brokerage in exchange for a split in commission. Most often, this split is 50/50, 60/40, or 70/30. What does that mean for you?

Let’s say you sell a client’s home for $250,000 with a 3% commission rate. At first glance, it looks like you’re walking away with $7500. However, if you have a 50/50 split with your brokerage, you’re only walking away with $3750.

What Do Agents Get in Exchange?

What you might get from your brokerage will vary. First and foremost, this is one way to meet your new agent requirements to become a broker and operate your own practice. 

Some brokerages may also offer the additional training you need to succeed in real estate. They might share leads and marketing tools and grant you access to their branding and established reputation.

However, this isn’t always the case. Some brokerages offer very little to new agents in exchange for that commission split, which can make sharing your hard-earned money even more frustrating.

The Evolution of Broker Sponsorship

Is there a way that you could gain the experience you need and meet your state’s requirements while also functioning, more or less, as your own boss? Thanks to the evolution of broker sponsorship, there is. Let’s take a look at the conditions and services that you can access with Pinnacle Realty Advisors.

Flat Monthly Fees

In addition to commission splits, traditional brokerages may charge additional fees like desk fees, franchise fees, and more. In other words, you’ll often have to pay for access to a brokerage regardless of how many homes you help your clients buy or sell.

Instead of charging confusing fees that may vary from month to month, a broker sponsorship charges one flat-rate monthly fee for unvarying access to the tools you need to succeed. You can pay as little as $430 per year to gain access to a sponsoring broker.

No Commission Split

One element of real estate that is both alluring and nerve-wracking is that you’re never paid a guaranteed salary. Instead, everything you pocket comes from the property sales you facilitate. We understand how hard real estate agents work to earn their commission, which is why our broker sponsorship has no interest in taking any of it.

In other words, how much you owe your broker sponsor doesn’t vary based on how well you perform each month. Our only goal is to increase your earning potential, not profit from it.  

Cloud-Based Access to Brokerage Tools

Let’s face it: part of why you’re interested in real estate is the ability to craft your own schedule. If you work for a traditional brokerage that requires long days at the office, you no longer have the control you expect over your day-to-day life.

One of the biggest shifts you’ll see from the evolution of broker sponsorship is the ability to work from anywhere, even as a brand-new real estate agent. All of the tools you need are cloud-based, including branding and marketing tools, lead generation tools, and vendor partnerships. You can access them anywhere, at any time. 

Support from Experienced Brokers

What if you have a question about how to handle a sale or how to market a tough listing? Even our experienced brokers are available around the clock to answer any questions you have, walk you through real-life situations, and help you grow your career.

In other words, the shift to cloud-based broker sponsorship did not come with the sacrifice of real broker support. We know that you didn’t learn everything while earning your license. We’re here to fill in the gaps just as you’d expect an involved traditional broker would. 

Marketing and Continuing Education Support

It’s one thing to master real estate laws in your state and city. It’s another thing to master the art of marketing your services and properties, especially when the real estate landscape is always changing.

Our broker sponsorship will connect you with all of the marketing tools you need, from website building to digital advertising. We can also point you in the direction of the best educational resources in your state, including some of our own partners. 

Pinnacle Is Revolutionizing the Real Estate Industry

At Pinnacle Realty Advisors, we don’t believe that new real estate agents should have to sacrifice their commission in exchange for support. That’s why we’re at the forefront of the evolution of broker sponsorship. You’ll get all of the tools and support you need without handing over a cent of your hard-earned commission.

Are you ready to find out if Pinnacle is right for you? Contact us today and let us know how we can help launch your real estate career.