1 min read · December 26, 2022
In a recent RealTrending feature, Sam Sawyer, the CEO of Pinnacle Realty Advisors, discussed his innovative perspective on the traditional real estate model. Having a background as a founding agent with Compass in Dallas and experience in FinTech mortgage startups, Sawyer sought to revolutionize the industry’s approach. He emphasizes the need to reimagine the relationship between brokerages and agents, viewing brokerages as service providers.
Sawyer highlights the evolution of the industry, mentioning that the commission split model made sense in the 1970s when information access was limited. With the advent of platforms like Zillow, clients gained direct access to listing information, altering the dynamics between agents and consumers. He recalls how the role of brokerages has shifted over time, suggesting that many haven’t fully reconsidered this transformed broker-agent relationship.
Sawyer’s insights reflect a broader recognition that the traditional brokerage model needs to adapt to the changing landscape of information accessibility and client expectations. As the real estate industry continues to evolve, embracing innovative approaches like the service-based model can offer more sustainable and client-centric solutions.
Pinnacle Realty Advisors is the world’s best Brokerage-as-a-Service (BaaS) platform that empowers real estate agents in both residential and commercial sectors, enabling them to build their brands autonomously through a subscription-based model offering a comprehensive suite of services, support, and access to cutting-edge tools via proprietary technology PinnacleHQ.
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