White Label Real Estate Broker Sponsorship

White label real estate broker sponsorship is a new phenomenon shaking up the traditional power structure between real estate brokers and real estate agents.

Benefits_of_white_label_sponsorship_cover_image

With white label agent sponsorship, you own the brand and you own the business. Really, it’s yours, you own it.

Learn about the benefits of joining white label broker sponsorship

Typically a term used in the technology space, white labeling is essentially using your own branding on a product or service that was built by another company. For real estate agents and brokers, white labeling is really no different.

What you really have when you are a real estate agent using a white label sponsorship platform is a BaaS or brokerage as a service. In this case, the service is sponsorship. Brokerage, broker sponsorship or agent sponsorship where the sole job of the broker sponsor is to provide back-end support for a brokerage where you control the brand identity and the way the business is run…including agent hires and commission splits.

With white label agent sponsorship, you own the brand and you own the business. Really, it’s yours, you own it. Pinnacle Realty Advisors just provides the brokerage sponsorship and back-end tools so that you can run a flawless agent operation.

Types of real estate brokerages

Types of real estate brokerages

What Is White Label Real Estate Brokerage

Imagine being sponsored by your favorite big box brand named brokerage and getting all the benefits that come with working underneath that brokerage but being able to use your own branding and call it your own. Now imagine you can hire agents to work directly for you and negotiate their commission splits to your own liking all while still being sponsored by the big box brokerage. That’s what white label real estate brokerage sponsorship is (or “white label sponsorship” in short).

what is white label sponsorship

How To Build Your Own Brand With White Label Sponsorship

Brand building is the heart and soul of a true entrepreneurial-minded real estate agent after all. What you really want to do is create your own business with your own brand for your own local real estate market, but built to scale up with you as you grow.

Design and Build Your Real Estate Brand For You | Pinnacle Realty Advisors Design and Build Your Real Estate Brand For You
Build Your Team With Your Brand or Operate Independently | Pinnacle Realty Advisors Build Your Team With Your Brand or Operate Independently
Gain Access To Resources it Would Take Years To Cultivate On Your Own | Pinnacle Realty Advisors Gain Access To Resources it Would Take Years To Cultivate On Your Own
Zero Transaction Fees With White Label Sponsorship | Pinnacle Realty Advisors Zero Transaction Fees With White Label Sponsorship
Direct Access To Broker and Team Support To Help You Grow | Pinnacle Realty Advisors Direct Access To Broker and Team Support To Help You Grow

Design and Build Your Real Estate Brand For You

You probably already have a name picked out for your real estate company. That’s just the beginning. When you use white label brokerage sponsorship, you get to create the logo, colors, agent hiring structure, work setting, and more. You truly create your brand of business without the oversight of a broker worried about their own brand.

When it comes to support, your white label sponsor should be there with the suite of tools and technologies that every up-and-coming Realtor should have.

Build Your Team With Your Brand or Operate Independently

Now that you’ve got your business started with your own brand, it’s time to build a team of agents to help serve your clients and customers. With white label real estate brokerage sponsorship, you’re in the driver’s seat when it comes to hiring and training agents. You get to decide how you want to pay them, what technology they use (like which CRM), and how they prospect and represent your brand.

If you prefer to build your brand independently as a solo agent, white label sponsorship still works.  With white label sponsorship, you are free to build a team but it’s definitely not a requirement.

Gain Access To Resources it Would Take Years To Cultivate On Your Own

The truth is, it would take years to build up the relationships and access to the resources that Pinnacle Realty Advisors has. But when you become a white label partner with us, you get access to all of our relationships, vendors, services, and more. It’s like being able to plug into a turnkey business. In a sense, it’s like joining forces with a top franchise model but being able to put your name on the building.

Zero Transaction Fees With White Label Sponsorship

Did we mention that as a white label partner, you get to keep 100% of your commission? When you sponsor agents under the Pinnacle Realty Advisors brand, we as your white label sponsor don’t collect any commissions nor do we charge any transaction fees. You get to keep every last dime of what you earn.

You as the business owner decide what works best for your business model with the agents you hire. We are only here to provide support and help you grow. Because we are white label real estate agent sponsors, we work in the background by providing you with everything you need to make your business successful.

Direct Access To Broker and Team Support To Help You Grow

Along the path to building a successful real estate brokerage, you will likely need some one-on-one support on the actual real estate side of the business. We’re here to help you grow but we’re also here to advise on real estate matters as well.

As a white label sponsorship agent, you have direct access to broker support so that you and your team get all the right answers to your real estate questions from contracts, negotiations, and disputes, we have you covered.

 

White Label Real Estate Sponsorship Fast Tracks Your Real Estate Career

Everyone in real estate knows if you have a growth mindset, the way to build your real estate career is to build a team of agents that work under your brand. When you can leverage their efforts and create your own commission split structure, you are ahead of the game.

The traditional sponsorship method that hasn’t changed for decades has been to go work for another brokerage and hope that they give you the chance to sponsor agents. Alternatively, you can put in the time required to become a broker and open your own brokerage and build your own top-of-the-line tech systems and processes for you and the agents you sponsor.

With white label brokerage sponsorship, there’s no reason to wait. You can get started with white label real estate sponsorship and be on your way to building the career you want today. You don’t have to put in your time cold calling and you don’t have to wait to become the broker.

Why White Label Real Estate Sponsorship Is Better Than Traditional Sponsorship

 benefits of white label agent sponsors compared to traditional brokerage

Brokerage comparison - traditional real estate brokerage features

Brokerage comparison - agent sponsorship real estate brokerage features

Brokerage comparison - white labelsponsorship real estate brokerage features

In order to understand how white label real estate sponsorship is different and why it’s better, we need to understand how traditional sponsorship works.

With traditional real estate sponsorship, an agent that wants to sponsor other agents would go work for a brokerage and wait the required number of years to become a broker.

Next, they would build a team of agents they sponsor, create a team brand underneath the big box brokerage brand, and market themselves. Then, they would get a percentage of the commission from each deal that the sponsored agents closed.

With white label real estate sponsorship, you get all of the benefits of sponsoring agents without having to wait years to become a broker. Also, you can build your own brand on top of the white label platform without being overshadowed by the big box brand.

You also aren’t subject to the whims of the big box brokerage altering your business model. When you partner with a white label sponsor, you know from the beginning, their role is one of support and remaining in the background while you run your business the way you see fit.

 

Who Can Benefit From White Label Brokerage Sponsorship Options?

Now that we’ve gone over what white label brokerage sponsorship options are and how they can benefit you, let’s talk about who can benefit from them.

The following agents can benefit from white label real estate agent sponsorship:

Agents that want to create their own brand

Agents that want more control over their career path

Agents that want to grow their business by sponsoring other agents

Agents that want to build a team of agents without having to wait years to become a broker

Agents that want the support of an established brokerage while they focus on building their business

If you are an agent that wants to take your career to the next level, white label real estate sponsorship could be the missing key you have been looking for that will unlock the potential of your real estate career.

 

Is White Labeling A Brokerage Better Than Building A Team?

Now that we’ve gone over what white label real estate sponsorship is, how it can benefit you, and who can benefit from it, let’s talk about whether white labeling a brokerage or building a team under a big-box brokerage is better.

The answer to this question depends on what your goals are and what you are looking for in a real estate career.

If you’re looking for more control, the ability to build your own brand, and the chance to sponsor other agents without having to wait years to become a broker, then white label real estate sponsorship is the better option for you.

On the other hand, if you’re more interested in working with a team of agents rather than leading the team, a big-box brokerage team option might be for you. If you place value in being a part of a larger brand vs creating your own brand that you own and can take with you, then a big box brokerage could be a better fit.

If you’re the type of real estate agent that values independence with on-demand support, a big box brokerage might not be a good fit.  However, if you ready to build your own business, Pinnacle Realty Advisors still has sponsorship options outside of the white label sponsorship program.  Pinnacle’s Premier Agent Plan is something you may want to look into.

 

Is White Labeling A Real Estate Brokerage Affordable?

As a real estate agent looking for the right type of broker sponsorship model, the cost of different options is absolutely going to be a big factor in your decision-making process.

In order to decide if a white label broker sponsor option is affordable, you have to look at the entire picture of what the costs will be. As the innovator of white label sponsorship options, Pinnacle Realty Advisors has a simple cost structure. There is a single cost paid monthly. That’s it, there are no other costs. Our current pricing and how it works can be found here.

Other brokerages have an array of fees they charge such as:

  • franchise fees
  • desk fees
  • commission splits
  • transaction fees
  • monthly fees
  • fees for leads
  • marketing fees

Now, not all brokerages charge all those fees. There is usually a combination and mix of fees that are unique to each brokerage.

When determining the cost of working with a traditional big-box brokerage, there are many factors you have to balance. You have to take all of the monthly fees that you accrue and add those to any transaction fees you may incur based on your volume. If you don’t have transaction fees, you will have to add your monthly fees to your projected commission splits.

Ultimately, the true cost of working with a big-box brokerage is unclear. There are some fees you can budget for, others may rise and fall depending on the number of transactions you complete and the actual sales prices of the homes where you represent the buyer or seller. Some agents feel like the more successful they are, the more they are financially punished by their broker because of the commission splits.

If you decide to go through the traditional brokerage model and become a broker after a period of years and then jump to starting your own brokerage, the startup costs can be hefty.  Building the infrastructure of a brokerage is time and capital intensive.

One of the massive benefits of a white label sponsorship option is that you have a simple monthly fee with no hidden or surprise costs, no matter how successful you run your real estate business.

Can A New Realtor Own A White Label Brokerage?

Many new real estate agents and Realtors don’t realize they can start, own, and run their real estate brokerage from day one. That’s because the traditional real estate brokerage model doesn’t encourage innovation.

However, with white label sponsorship, new Realtors can own a white label brokerage business from day one. That means you don’t have to “hang your license” with another brokerage for years. You will have all the support you need from a knowledgeable team and experienced brokers so you can build your brand from day one without worry.

Entrepreneurial-minded real estate agents can leverage a white label sponsorship platform into launching a brokerage career just minutes after becoming an active agent.

 

White Labeling Your Brokerage Means Easy Expansion Into Multiple Markets

White labeling your brokerage also gives you the ability to open up new markets quickly and easily. If you’re interested in expanding into a new market, you can do so with very little upfront cost.

By utilizing our platform which has already been built by tenured real estate professionals, you can move into a multi-city and multi-state presence with your real estate business. No more MLS and Board of Realtors red tape and bureaucracy to fight through that takes your time and money.

We have already taken the time and invested the money into registering and building out the process of getting activated in the markets you want to be in. Our list of states, cities, and MLS’ is substantial and growing all the time. See our operating areas and what’s coming soon here. When Pinnacle Realty Advisors is your white label brokerage partner, we take care of the back end so you can focus on growing your business and closing more transactions.

 

Do You Own Your Brand With White Label Sponsorship?

The answer is simple: Yes.

You will own your brand, your marketing, your website, your business cards, and any other customer-facing materials with a white label sponsorship through Pinnacle Realty Advisors. We want you to succeed and we understand that in order for you to reach the highest levels of success, you have to have full control over how customers perceive your business.

For that reason, we give you access and advice with everything you need to launch a successful real estate business. We provide the sponsorship you need with all of the support and tools to go along with it.

 

The Bottom Line On White Label Real Estate Brokerage Sponsorship

A white label real estate brokerage sponsorship is a great way for new and experienced agents to own their real estate business. With a simple monthly fee, you can have all the support you need from a knowledgeable team of brokers without any hidden or surprise costs.

White labeling your brokerage also gives you the ability to expand into multiple markets quickly and easily. Utilizing our platform, which has already been built by tenured real estate professionals, you can move into a multi-city and multi-state presence with your real estate business. No more MLS and Board of Realtors red tape and bureaucracy to fight through that takes your time and distracts you from making money.

 

Pinnacle Realty Advisors White Label Sponsorship For Real Estate Professionals

Owning your own real estate business can be a daunting task. It’s hard to get started, and it can be expensive and time-consuming. 

It can end up costing tens of thousands of dollars to get started as a real estate agent with a big-box brokerage, and you are often required to meet sales goals in order to stay on board. Not to mention, your hard work only builds their brand.

Pinnacle Realty Advisors offers white label sponsorship so that you can own your own real estate business without having to jump through all of the hoops of becoming a broker. We provide you with the support and sponsorship you need so you can focus on building your brand and growing your business. With our help, you will be able to compete and take control of your future in real estate.

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