The legacy sponsorship models that most real estate agents are familiar with that still persist today no longer serve real estate agents. That’s why Pinnacle Realty Advisors created Brokerage as a Service. BaaS is designed to put Realtors and real estate agents in the driver’s seat of their business instead of their broker.
What are the benefits of BaaS?
Brokerage as a Service can have different use cases for different agents. An experienced real estate agent may utilize BaaS differently than a brand-new Realtor, and therefore receive a different set of benefits. Because of its flexibility in use cases, BaaS will have benefits that are perfect for every agent.
Brokerage as a Service comes with all of the benefits that big-box legacy brokerages offer their agents. A full suite of technology, training, leadership, guidance, and the list goes on. However, when utilizing Brokerage as a Service, you choose how you use those tools or if you even use them at all.
BaaS doesn’t require you to follow a certain plan or meet guidelines to have sponsorship. As a sponsorship platform, BaaS allows you to use the tools and resources in a custom manner that fits you. And if you want guidance, there are dedicated professionals ready to provide you with the expertise you need.
One of the biggest benefits of BaaS is the aspect of your brand. Your personal brand in real estate is one of, if not the most, important things you can curate and continue to develop. You take your personal brand with you no matter who your brokerage is.
Too often, real estate agents tie their personal brand to the brand of their brokerage. There’s nothing wrong with that until you decide to make a change in brokerages, you outgrow the brokerage, or maybe they institute some changes that don’t align with your career. Then, all the time you spent creating your brand is lost and you have to almost start over.
Using BaaS as your real estate sponsorship platform allows you to create your brand the way you want it from day one. A great BaaS provider will allow you to build your brand and your business on top of their platform without getting in the way. In fact, a great BaaS will give you all the tools you need to have the growth you want.
If you aren’t interested in building your brand or even making real estate your primary career or long-term career then using BaaS as your sponsorship platform is great for you as well. With Brokerage as a Service, you won’t be required to buy into all of the real estate career “hype” seen at legacy brokerages. You take the tools you need to execute your real estate strategy and get the sponsorship required without all of the ancillary requirements found with most brokerages.