4 min read · February 24, 2023

Digital Guide to Social Media For Realtors

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Did you know that the total number of employed real estate agents is projected to grow by 5% within the next decade.

This means it’s more important than ever before that you understand how to stand apart from your competition. Social media marketing is one of the most powerful tools you can leverage, but not everybody understands how to make the most of it.

Let’s take a closer look at social media for realtors and how to use it to build your own brand within your real estate marketing strategy.

Diversify the Platforms You Use As An Agent

One of the biggest mistakes real estate agents make is focusing only on a single platform.

While it may be tempting to focus on the platform you’re most comfortable with, diversifying can help you reach more potential buyers. Consider using multiple platforms such as Instagram, LinkedIn, and even Twitter for different purposes.

For example, use Instagram for lifestyle-oriented posts that showcase the beauty of a home or neighborhood and LinkedIn for professional networking.

Engage With Your Audience Related to Real Estate

Social media for realtors isn’t just about posting pictures of your latest listing; it’s also an opportunity to engage with potential clients.

Take the time to respond to comments, answer questions, and share relevant content such as market trends or home improvement tips. This will help you create a connection with your followers and build trust.

People will see this behavior and be more likely to follow you in the future. You will also be able to effortlessly let them know that they can rely on you to provide excellent service.

Stay Consistent With Real Estate Content

You must post regularly to remain top-of-mind with your followers. Try to create a content calendar that outlines the topics you’ll be discussing and how often you’ll be posting.

If needed, make use of automated tools such as Hootsuite or Buffer to help keep track of your posts and make sure they are being published on time. No matter how good your content is, it won’t get you very far without consistency.

Taking a step back from being consistent with your social media could cause your numbers to drop substantially.

See What Your Competition Is up to

It’s always wise to stay informed about what your competition is doing on social media. Look for patterns in their posts, such as topics they discuss or ways they engage with followers.

This can give you insight into how successful their strategy is and help you develop a better one of your own. It can also help you get started if you are feeling lost at first. This is particularly useful when it comes to social media content.

Work With a Professional

If you’re feeling overwhelmed by the thought of managing your own social media presence, consider working with a professional.

A social media specialist can help you create content that resonates with your target audience and ensure that it’s optimized for maximum reach. They can also help you overcome obstacles you would not have been able to on your own.

For example, you can use their insight to emphasize strategies that work and avoid those that do not.

How Can I Grow My Social Media Audience?

Growing your audience on social media requires a strategic approach. Otherwise, you may not be able to get the most out of your social media presence.

Here are some tips to get you started.

Work With Influencers in Your Niche

Influencers have the potential to reach large audiences. Partnering with an influencer who is in your niche can help you expand your reach and drive more traffic to your page. Even a single influencer collaboration can substantially grow your social following.

However, be sure to thoroughly research who you collaborate with before agreeing with them. If you happen to work with someone controversial, your followers may question your integrity.

Promote Content on Other Platforms

If you want to grow your audience, it’s important to promote your content across multiple social media platforms. Share links to your posts on other social media sites, such as Facebook and Twitter, or even in online forums related to your industry.

Cross-promotion only takes a bit of time and can go a long way when it comes to maximizing your social numbers.

Make Use of Promoted Posts/Ads

Social media platforms offer the ability to promote your posts and amplify their reach. While this feature requires a financial investment, it’s a great way to get more eyes on your content quickly.

It’s worth noting, though, that you need to have a strong understanding of your audience for it to work correctly. Otherwise, the relevant people won’t see your ads. This could lead to you wasting time and resources on something that does not pay off.

Be Patient

Growing an audience takes time and effort. Don’t get discouraged if you don’t see immediate results — keep putting in the work and be consistent, and you’ll start seeing progress over time.

If you feel discouraged that you are to where you want to be, take a quick look at shore early analytics. If you’ve kept the above tips in mind, chances are that you have grown substantially since you started.

Social Media For Realtors Doesn’t Have to Be Difficult

Although it might seem complicated at first, social media for realtors is much easier than it seems.

As long as you keep the above information in mind, you’ll be sure to meet your needs. Looking for more information on what we can do to help you build your own real estate brand? Get in touch with us today to see how we can help.