4 min read · February 27, 2023

Why Brokerage as a Service Is the Future of Real Estate

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Self-employment in the US is at an all-time high. As of November 2022, more than 9.6 self-employed individuals were chasing the American dream. 

Real estate agents are among those looking for flexibility within their industry whilst reaping the financial benefits. Namely, higher commissions. 

One way realtors are garnering higher commissions is with the brokerage as a service (BAAS).

To understand how this works and why realtors are cutting the proverbial apron strings, it’s important to understand traditional real estate broker services and why they’re no longer the best option for realtors.  

Let’s get started. 

Real Estate Broker Services

There are three types of real estate brokers (people— not firms). These are associate brokers, managing brokers, and principal/designated brokers. 

Let’s take a look at each one. 

Principal/Designated Broker

Principal brokers handle all of the brokerage’s transactions and operations. They ensure agents follow real estate laws and that transactions are legally and financially compliant.  

Managing Broker

Managing brokers oversee the brokerage’s daily operations, similar to an HR department. In certain instances, the principal/designated broker does double duty, also working as a managing broker.

Associate Broker

Larger brokerages have associate brokers to help with some of the workloads, while principal brokers employ the sales staff. 

Associate brokers are also called affiliate brokers or broker-salesperson. 

Understanding Licensing Levels

Some states require real estate professionals to be licensed brokers. But even independent brokers need higher-level licenses if they want to hire other brokers and agents to work beneath them. 

The reason for these high-level licenses is the financial and legal ramifications should a real estate agent make a major mistake somewhere along the line. They both share the penalties, and a significant amount of risk is involved for the broker if the agent isn’t trained properly. Higher-level licenses help ensure the broker is well-equipped to hire new talent. 

However, traditional-style brokerages face new competition in the form of brokerage as a service. 

Brokerage As a Service

Real estate agents can now opt for a new service known as brokerage as a service (BAAS). 

When you use brokerage as a service, you’re unbundling the traditional fees associated with real estate transactions. Full-service brokerages typically charge a variety of fees in addition to taking a hefty part of your commission, but BAAS allows you to customize the way you sell real estate while keeping 100% of the commission. 

You’re able to increase your earning potential while deciding what services you need and which you don’t. 

Benefits of Brokerage As a Service

If you’re a real estate agent looking to increase your earnings per transaction, then brokerage as a service is the solution. Here are some benefits of making the switch today. 

You Keep Your Entire Commission

Real estate agents look to retain as much of the transaction fee as possible. But with commission splits costing as much as 50% of the gross commission, more and more are turning to the brokerage as a service. 

If you’re looking to keep more of your entire commission, choose the monthly payment plan that suits your budget (and your needs), and are looking for transparency regarding fees, then brokerage as a service is the wave of the future. 

Top-Level Tools and Services

You’ll have access to top-level tools so you can close deals effortlessly. You’ll also have access to home-service vendors and marketing services and tools. And if you’re worried about support, you’ll find yourself accessing top-tier support whenever you need it. 

The internet has made things much easier for consumers, and it’s time real estate agents took advantage of the same benefits. If you’re looking to retain your entire commission while benefitting from a virtual solution, then BAAS is the way to go. 

You’ll also have access to a virtual office so you can access your legal documents anytime, anywhere. This includes access to important tax documents, Skyslope, and other transactions. They’re all accessible with the touch of a button. 

No More Desk Fees

If you’re among the 9 million people working from home, then odds are you already have access to a home office and you’re looking to grow your real estate business virtually. 

When you work to switch to the brokerage as a service, you receive everything a traditional brokerage would offer you, but with very low fees. You might only find yourself paying transaction fees, and that’s it. The problem with traditional brokerages is that they believe BAAS doesn’t offer real estate agents the same services a traditional brokerage does. 

But they’re wrong. BAAS offers real estate agents the same services and more. And for much less money. 

Traditional brokers charge desk fees. Realtors can either choose a brokerage with a desk fee, a commission split, or a combination of both. But with the brokerage as a service, you keep your entire commission. There aren’t any desk fees. 

You keep the money you earn and pay a flat fee. No strings attached. 

Choose Brokerage As a Service Today

Brokerage as a service is the wave of the future. Say goodbye to unnecessary desk fees and 50/50 commission splits. If you’re looking to retain all of the real estate pie, then you need to make the switch from a traditional brokerage today. Pinnacle Realty Advisors is revolutionizing real estate with their groundbreaking BaaS model.

Check out our competitive pricing plans today, and see the difference Pinnacle can make. It’s as easy as choosing the marketing service that works best for you, so you can stand out amongst the competition and reach new clients, faster.r