4 min read · February 28, 2023
The real estate industry is a $226 billion field. With so much at stake and so many invested heavily in it, it’s only natural to expect some evolution.
Many in real estate are embracing the white label, a trend that will only continue for the long term. What makes it such an important development?
These tips explain why white-label sponsorship is the future of how the real estate business will work.
White-label brokers outsource their services to real estate agents in a practical, functional, and scalable way. One of the main ways they do this is through extensive, comprehensive technology that can help.
These pros specialize in Proptech and other tools you can use to improve how you handle business. There are some ways that white-label pros can assist you with your technology.
With a white-label sponsorship, it’s likely that they will provide you with a cloud-based, Brokerage as a Service (BasS) that lets you handle the majority of your tasks. Their hands-on software platforms let you make changes on the fly while handling all of your important details.
With these platforms, you’ll be able to handle matters related to property management, inspections, accounting, etc. These software platforms cover many aspects of the job so that you can be more productive, keep accurate records, and focus on what you do best.
You’ll also have access to e-mail list tools that any realtor can use. This is a business that thrives on leads and communication. With white label sponsorship, you’ll be able to build a list, segment the list, and use data and analytics to learn the best ways to reach them.
These e-mail list tools are helpful whether you have a newsletter you put out regularly or want to put out information to new and potential clients. The technology that you get access to will help you do it more optimally.
While label services today are embracing artificial intelligence (AI) technology. One of the best forms of AI that you can use comes in the form of a chatbot.
A chatbot allows you to do business 24/7 since the AI will be your representative for customer support and other issues. You’ll know that your potential customers are getting the correct answers to their questions without you or someone you hire having to provide them.
This grows the reach of a real estate company without having to spend as much money on staffing.
These services always consist of tools that are helpful to your marketing as a whole. This includes social media platforms, advertisements, search engine optimization (SEO), and other outlets.
Having access to some marketing tools will let realtors set goals in these areas, track them, and accomplish them point by point.
Perhaps more than anything, white-label sponsorship keeps pros up-to-date with the latest real estate trends. This approach is the future of real estate because modern realtors realize more than ever that they get left behind whenever they fail to keep up.
Many real estate pros are solo entrepreneurs or small business owners, so they don’t immediately have access to all of the resources that the bigger companies have. Having access to this sponsorship lowers your overhead and operating costs while providing a headstart for your company to grow and leave its mark.
Having these tools will also give you a better return on investment (ROI), more potential customer leads, and all of the tools needed to manage the day-to-day aspects of the business. It’s only natural that business growth will happen more quickly, and more real estate pros will begin using these services to get an advantage.
The business model for while label sponsorship is not limited to real estate brokerage. While Brokerage as a Service (BaaS) is picking up steam, similar business models are working in other industries.
Professionals today are accustomed to paying for licenses to access solutions that empower them to do what they do best. Real estate pros will have an increased comfort level with this time of technology as the years go on.
The real estate agent career field has so many professionals with varying degrees of experience. White label gives these pros access to expert oversight, advice, and guidance that can steer them in the right direction.
It allows these pros to set more informed goals, track them, and accomplish them in a timely fashion. Having access to this oversight lets you have checks and balances that prevent mistakes and lets you build a brand with intention and clarity.
White-label sponsorship is not just here to stay – it’s also a wave of the future that real estate agents will continue to embrace. It’s a real estate solution that can help you whether you’re a full-time or part-time realtor, property manager, or other pros in the industry. Having access to these tools can give your business a powerful headstart while always making sure to focus on your day-to-day details.
Pinnacle Realty Advisors offers solutions that can help you out with every aspect of real estate. To learn more about our platform and what we offer, contact us online or give us a call at 877-270-BAAS.